Onboarding
Sign up, create your first project, plug in your store and connect Google Search Console.
Pro tip: Set the central topic narrowly — "linen bedding" not "home goods". Topical authority compounds when the seed is sharp.
Competitor analysis
Drop in 3 competitor URLs. The crawler harvests their topical surface and entity coverage.
Pro tip: Pick competitors who are 1–2 levels above you, not industry giants. Reachable benchmarks produce reachable plans.
Topical map
Generate the semantic skeleton of your site — central topic, sub-topics, supporting clusters and entity relationships.
Pro tip: Don't approve the first generation blindly. Trim any branch that doesn't serve your buyer — irrelevant depth dilutes authority.
Keyword clusters
Bind real keywords to each node in your topical map, deduped by intent.
Pro tip: Resist over-pursuing high-volume head terms early. Mid-volume mid-intent clusters produce revenue faster on a fresh domain.
Site architecture
Convert the topical map + clusters into a real URL plan with internal linking and breadcrumbs.
Pro tip: Keep URL depth under 3 levels. /collections/linen/sheets ranks better than /shop/bedroom/linen/category/sheets.
Content briefs
Generate a complete writer-ready brief for every URL in the architecture.
Pro tip: Anything below 85/100 on the 41 rules is worth regenerating. The cost is cents; the ranking lift is months.
Execution
Turn briefs into actual pages, scored, scheduled and ready to publish.
Pro tip: Use the historical schedule for new sites. A back-dated growth curve reads more naturally to Google than 200 new URLs in one day.
Products & store push
Push everything live to Shopify or WooCommerce — products, collections, blog posts, schema, metafields.
Pro tip: Run the schema validator (link inside the diff view) before each publish batch. One malformed JSON-LD can de-rank the whole template.
Reports & monitoring
Watch the pages perform. Regenerate the under-performers automatically.
Pro tip: Treat retrieval score as a leading indicator. Pages whose retrieval score drops usually lose rankings 7–14 days later — regenerate before the SERP catches up.